Social Media Specialist

Tenet Healthcare is seeking a driven, innovative and motivated leader with strong experience in social media strategy and execution. Successful execution of the strategy will educate and inspire consumers to experience hospital services in areas such as pregnancy, heart care, emergencies, joint pain, and surgical weight loss.

Reporting to the Manager, Digital Marketing, the specialist will drive best practices and engagement of industry-leading consumer focused social media marketing for Tenet Healthcare and its Brands. Focus areas for the role include Paid, Organic, and Earned Media, across all social media channels. The Specialist must exhibit a high degree of comfort with social platforms, reporting, and analytics as well as an interest in social media best practices and innovative new campaigns.

On strategic projects, the specialist will work with other cross-functional stakeholders to define the roadmap, capture business requirements, and deliver digital/social experiences that achieve desired business outcomes in collaboration with leaders in each of the target markets. Most of all, enjoys social media marketing and brings energy and momentum to the team.

Leadership & Strategy

• Drive innovative approach to organic and paid social media, enjoys learning and driving new innovative campaigns
• Work in collaboration with the team to develop best practices for event marketing and Live Stream events
• Able to effectively communicate best practices, teach strategy and lead local campaigns in coordination with each market�s business needs
• Partner with Marketing, IT, and Agencies to craft Tenet Health�s social media vision and ensure that it supports key business objectives
• Partner with Agency on media strategy, planning, monitoring, ad optimization, and reporting
• Support development of consumer engagement strategy on social media platforms along with key stakeholders
• Work with Legal, compliance, and IT on driving new initiatives and on-boarding vendors

Planning and Execution

• Translate an integrated social media marketing strategy into design, content and communication across social channels
• Create and manage detailed project plans including key milestones, dependencies, and resources to manage execution of social media marketing campaigns
• Support variety of project workstreams including strategy, campaign execution, experiments, optimization, and analytics
• Understand of the overall Digital Marketing landscape and how social media can play a role in marketing efforts across all channels and platforms
  

• 2-3+ years� experience with social media strategy development and execution with agencies to drive performance

• Strong understanding of social media advertising from media strategy, planning, monitoring, optimization to reporting

• Proficiency in marketing analytics, reporting, and tracking consumer journey to conversion

• Comfort with social media marketing technology and publishing platforms including content management systems, hootsuite, meltwater, talkwalker, Google Analytics

• Strong business acumen and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

• Strong presentation skills and ability to synthesize complex information for variety of stakeholders

• Ability to work independently, be coachable, and work within a matrixed organization

Education and Experience

• BA/BS in Marketing, Public Relations, Journalism or Business Management

• Background/interest in healthcare strongly preferred

• 3+ years relevant experience developing and implementing digital strategy

• Strong and proven track record/performance in managing complex projects

Personal Attributes

• Entrepreneur � Ability to work independently, with limited supervision, to hunt for solutions to a variety of organizational, technology and industry challenges and drive innovation

• Collaborative & Coachable - Confident with a commitment to ideas, but demonstrates self-awareness and empathy; a team player

• Communicator � Good listening skills and strong written and verbal communication ability

• Organized � Follows and evangelizes a process versus relying on individual brilliance

• Authentic - Has deep integrity and holds personal and professional values consistent with Tenet�s mission, vision and values

Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.